1. Introduction
Property marketing and leasing are the most important steps to manage a rental property successfully.
- Property Marketing means promoting your property so the right tenants see it. It includes pricing the property correctly, making professional listings, taking clear photos and videos, and showing the property to the right audience. Good marketing reduces vacancy and helps get reliable tenants.
- Leasing is the process of turning interested people into tenants. This includes showing the property, checking applicants, preparing leases, and helping tenants move in. Proper leasing protects your property and ensures steady rental income.
In Washtenaw County—covering Ann Arbor, Ypsilanti, Saline, and Dexter—landlords face many challenges: seasonal demand, student tenants, and different types of rental properties. Without professional marketing and leasing, landlords risk losing income and attracting unreliable tenants.
2. Basic Information About Property Marketing & Leasing
Why Marketing Matters
- A well-marketed property gets more attention.
- Poor photos or incorrect pricing can leave a property empty for weeks.
- Professional marketing ensures your property reaches the right tenants fast.
Common Landlord Challenges in Washtenaw County
- High turnover due to student rentals.
- Competition from similar properties.
- Wrong rent price leading to long vacancies.
- Handling inquiries and applications manually.
Types of Renters in Washtenaw County
- Ann Arbor: University of Michigan students, visiting professors, medical professionals.
- Ypsilanti: EMU students, young professionals, small families.
- Saline & Dexter: Families and long-term tenants.
Seasonal Trends
- Peak season: June–August (start of academic year).
- Slow season: Winter months; virtual tours are useful during this time.
3. How We Work: Property Marketing & Leasing Process
At Elevate Property Solutions LLC, we use a step-by-step process to market and lease your property efficiently.
3.1 Property Marketing
Market-Based Rental Pricing
- We check rents of similar properties nearby.
- Consider property size, condition, and amenities.
- Adjust rent according to seasonal demand.
Example: A 2-bedroom apartment in Ann Arbor was priced at $1,300/month. We raised it to $1,575 with a professional listing. It was leased in 5 days, adding $3,300 extra per year.
Professional Photos & Videos
- Clear, bright, wide-angle photos.
- Virtual tours for remote tenants.
- Show neighborhood features.
Multi-Platform Listing
- Zillow, Trulia, Apartments.com, Realtor.com, Rent.com.
- Facebook Marketplace & local rental groups.
- Targeted online ads to reach the right tenants.
Targeted Marketing
- Students: Close to university, study-friendly spaces.
- Professionals: Safe neighborhoods, commute options.
- Families: Good schools, parks, stable housing.
3.2 Leasing Services
Fast Response & Showings
- Answer inquiries quickly.
- Flexible showing schedules.
- Virtual and self-guided tours available.
Example: During winter, a property in Ypsilanti was rented in 3 days through virtual showings.
Pre-Screening Applicants
- Check income, employment, rental history.
- Verify move-in dates, pets, and number of occupants.
Application Processing
- Background & credit checks.
- Previous landlord references.
- Streamlined online application for faster approval.
Lease Preparation & Signing
- Local compliance and legal protection.
- Custom clauses for each property.
- Digital signing for fast move-ins.
3.3 Move-In Day & Documentation
- Complete move-in inspection checklist.
- Take photos to record property condition.
- Explain rules, maintenance reporting, and expectations to tenants.
Example: A Saline property had a detailed move-in inspection, preventing disputes over minor damages when the tenant moved out after 2 years.
4. Case Study: Marketing & Leasing Success in Washtenaw County
Property: 3-bedroom townhouse in Ypsilanti
Challenges: Vacant for 45 days, poor photos, and underpriced rent.
Actions Taken:
- Professional photos and virtual tour created.
- Adjusted rent from $2,400 → $2,650.
- Multi-platform listing with targeted messaging.
- Streamlined applications and digital lease signing.
Results:
- 19 inquiries in 48 hours
- 3 qualified applicants
- Leased in 4 days at $2,650/month
- Extra $3,000 yearly income for the owner
5. Benefits of Professional Marketing & Leasing
- Faster tenant placement, fewer vacancies.
- Better quality tenants who pay on time and care for the property.
- Higher rental income through market-based pricing.
- Legal protection with proper leases and move-in documentation.
6. Final Thoughts
Marketing and leasing are not just tasks—they are strategies that impact your rental income and tenant quality. In Washtenaw County, professional services attract the right tenants fast and keep your property profitable.
With Elevate Property Solutions LLC, landlords get peace of mind, higher returns, and reliable tenants. Professional marketing and leasing is the key to a successful rental business.
7. FAQs
1. What is the difference between property marketing and leasing?
- Marketing promotes your property to attract tenants. Leasing turns interested tenants into legally bound renters.
2. How long does it take to rent a property in Washtenaw County?
- With professional marketing and leasing, properties can rent in 3–7 days depending on demand.
3. Do you handle virtual tours for tenants?
- Yes, we offer virtual tours to attract tenants who cannot visit in person.
4. How do you screen tenants?
- We check income, credit, rental history, employment, and background to ensure reliability.
5. Can you help with lease signing and move-in documentation?
- Yes, we prepare legal leases, handle digital signing, and complete move-in inspections for protection.